Great Stories Move People.

And Business.

I’m Marc Graser, a journalist turned brand storyteller who finds the gaps in a brand’s storytelling and turn them into original content opportunities, owned franchises, strategic partnerships and new revenue streams.

From covering all aspects of the entertainment and advertising industries for leading media brands to developing custom content programs for the biggest names in hospitality, automotive, finance and aviation. More recently, I’ve helped Hawaiʻi consumer brands grow globally. Combined, I’ve built my career around proving that content converts into commerce when people connect with meaningful stories.

Let's Work Together

Available
Consulting Services

  • Senior direction, priorities, campaign planning, team coordination and performance oversight.

  • Positioning, messaging, audience strategy, content audits and editorial planning.

  • Development, creation and publishing of articles, newsletters, brand stories, video concepts and recurring content series.

  • Website strategy, site structure, copy, editorial platforms and customer journeys.

  • Integrated launches, email, social, creators, corporate gifting and experiential collaborations.

Who I’ve Told
Great Stories With

Advertising Age ʻAlohilani Resort Waikīkī Beach ALTRES American Express Aston Martin Lagonda Autograph Collection Hotels Bank of Hawaiʻi Bentley Motors BMF Media Chase CNN Conrad Hotels Courtyard Hotels Fade In Magazine Google Halekulani Hawaiian Airlines Hawaiian Host Hilton Hotel Casa del Mar House of Mana Up HVCB Instacart JCB King’s Hawaiian Mana Up Marriott Bonvoy Marriott International Marriott Residences Mauna Lani NMG Network NOHO HOME Pace Communications Park Lane Ala Moana Premiere Magazine Recaro Renaissance Hotels Sea Salts of Hawaiʻi Shutters on the Beach St. Regis Hotels & Resorts Star Alliance The Kahala Hotel & Resort The Little Nell The Ritz-Carlton The Twin Fin Waikīkī The Walt Disney Company Ulupono Initiative Variety Waiākea Water Waldorf Astoria W Hotels Ward Village Warner Bros. WWE

Recent Projects

Select examples of how I’ve helped brands turn stories into business results through custom content programs, creative campaigns and strategic partnerships.

Overview
A look at how brands earn attention, build audiences and turn storytelling into business. Original perspectives on content, culture and commerce—with a journalist’s curiosity and a marketer’s eye for missed opportunities.

SUBSTACK
CONTENT
INSPIRED

Overview
Turning travel inspiration into booked stays. I launched Marriott’s editorial platform to connect travelers with destinations across 30 brands, helping drive $20 million in direct bookings within three years.

SUBSTACK
THE OUT LINE

Overview
An original concept that connects Bentley Motors with audiences through the ambitions and achievements of five inspiring women across the country. Stories of creativity, leadership and individuality that give people a new way to relate to the brand.

ORIGINAL CONTENT HUB + BRAND PARTNERSHIP
EXTRAORDINARY JOURNEYS

Overview
An original concept developed exclusively for Marriott Residences, the world’s largest developer of hotel-braded luxury homes. Bringing the experience of branded residences to life through stories about design, destinations and the people who call them home. An editorial perspective on what it means to live with a hospitality brand, and an opportunity to connect with high net worth consumers through original content and advertising.

DIGITAL PUBLICATION
MARRIOTT TRAVELER

Overview
Turning travel inspiration into booked stays. I launched and oversaw the growth of Marriott International’s first editorial platform to connect younger travelers with destinations across 30 brands, helping drive $20 million in direct bookings within the first three years for the world’s largest hotel company.

CUSTOM MEDIA BRAND
HEREIN

Overview
Storytelling that puts LGBTQ+ travelers and perspectives at the center via an annual print publication, weekly email newsletters, and always-on digital experience that I expanded beyond Hawaii to increase readership and commercial reach. A celebration of places, personalities and experiences that helps travelers see themselves in the story—and destinations connect with them more meaningfully.

LGBTQ+ TRAVEL BRAND
LEI