I’ve always believed that if you’re a company with a website, you’re a media company. It doesn’t matter what you do or what you make. What you put on that site determines whether people come back. But if you own screens, that’s even more true.

That time I profiled a master champagne maker who has unique ideas for the future of sake. The story ran in Marriott Residences' Herein.

Before publishing more content, brands should improve what they already have.

Twenty minutes from Perugia, discover the natural beauty of Italy’s Cashmere Valley, which inspires the wares and soul of Brunello Cucinelli. This story originally ran in Marriott Residences’ Herein magazine.

AI companies want you to hug the future. Japan understands the assignment. My column for the Content Inspired Substack.

My profile of fashion icon Brunello Cucinelli for Waves Magazine, a custom publication that was available exclusively inside rooms at Shutters on the Beach and Hotel Casa del Mar, in Santa Monica, California, and online. It was so great to talk with him about what inspires him, especially his “company town” in Solomeo, Italy.

Every hotel restaurant wants to be a neighborhood destination. You would not always know this from its marketing.

My cover story for Variety about how Mattel finally got serious about turning its toys into movies, TV shows, Web series, live events and games. It ran in 2013, before “Barbie” became a blockbuster.